CAMPAIGNS
An effective campaign embodies a unique story that celebrates, enchants, inspires, rewards and connects people to particular interests and experiences.
THE KNOWLEDGE HOUSE
10 Years of Lighting A Path to Tech. Bringing Light Into More Lives.
-
2024 marks The Knowledge House's 10th year serving underserved and underrepresented communities seeking technical training and jobs in NY, Newark, Atlanta, and Los Angeles. To spread the word, I developed a comprehensive campaign "Lighting a Path to Tech" to illuminate TKH's 10 years of impact through student and staff stories.
-
10th anniversary logo
Open Houses in Newark, Los Angeles, and Atlanta
Digital Ads
Local Press
Fellow stories/highlights
-
1.2 million impressions served.
$40K raised.
15% traffic increase to donation page.
-
TUCSON FEDERAL CREDIT UNION
Celebrating 85 Years of Serving Tucson
-
Tucson Federal Credit Union reached a milestone of serving the Tucson community for 85 years. To celebrate, I worked with the Operations and Senior Management teams to develop a member appreciation campaign to thank existing members and the Tucson community for their support, and to gain recognition and support from the mayor.
-
Temporary Rebrand on all digital and print materials (85th anniversary colors: pink, purple, and blue)
Website header
Social media profile photos, highlights, and post templates
Checkfolio QR Marketing
Member Appreciation In-Branch Event (7 locations)
-
The second Friday in April was proclaimed Tucson Federal Credit Union Day by The City of Tucson.
Increase in average Net Promoter Score from a 6.9 to an 8.1 out of 10.
11% increase in Instagram engagement.
-
